Sometimes I work so far upstream my work stays confidential for a long time.
To provide a sense, some of the more strategic or conceptual challenges that remain on someone's desk are:
New services and digital products for Small Business Owners, as well as reinventing the Gift Card experience.
Innovation and brand creation within the rum space.
Inventing the Potato Chip 2.0.
Brand Architecture and Innovation Pipeline.
Developing a new-to-the-world popcorn product from consumer proposition, through to naming and package design.
Ice Cream innovation for the diet space.