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Philips Next Simplicity


Lighting Design, Product Design, Interaction Design, Innovation

Role: Designer, Philips Design

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Philips Next Simplicity


Lighting Design, Product Design, Interaction Design, Innovation

Role: Designer, Philips Design

To coincide with the launch of the tagline 'Sense and Simplicity', Philips Design held a exhibition and coffee table book showcasing a future vision of design at Philips. I was lucky enough to be part of the 'Glow' team exploring the engaging and enchanting ways to experience light and atmospheres. We developed a series of concepts that explore the future of lighting leveraging (at the time, cutting edge) LEDs and sensor controls to produce simple, intuitive atmospheric and magical lighting solutions.

Exhibited // Philips Design ‘Next Simplicity’ Paris, Hong Kong, New York.
Credits // Winner of iF Advanced Studies Award 2007

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Bacardi: Cuba Libre


Glassware Design

Role: Design Director & Industrial Design, Redscout

Bacardi: Cuba Libre


Glassware Design

Role: Design Director & Industrial Design, Redscout

To celebrate the rebranding of BACARDÍ's core line, we developed a number of 'Signature Serves' to accompany each of the rums in their collection. For Oro (aka Gold), we celebrated the origins of the brand with a Cuba Libre. As the legend goes, at the end of the Cuban War of Independence, US soldier Captain Russell ordered a BACARDÍ Gold rum and Coke® with lime. Curious onlookers asked its name. The Captain proposed a toast, ‘Por Cuba Libre’, "For A Free Cuba." To gain excitement and to encourage adoption on trade we developed unique 'steal-able' glassware made of brass – a nod to the metal cups that those very soldiers used – and embossed the bat into the kick-up in order to tie the form language to that of the bottles. 

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Nike Timing


Product Design

Role: Designer & Design Lead, Smart Design

Nike Timing


Product Design

Role: Designer & Design Lead, Smart Design

To bridge the space between something you would wear to the gym and something you would wear out to dinner – and to move beyond the 'Shrink It and Pink It' approach – I worked with the Nike Tech and Timing team to create a number of watch designs for Nike Women.

Credits // Finalist IDEA Award 2009

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Nike Fuel


Consumer Insights, Interaction Design, Product Design

Role: Designer, Redscout

Nike Fuel


Consumer Insights, Interaction Design, Product Design

Role: Designer, Redscout

Nike came to Redscout with a pedometer technology and wanted help to figure out the right consumer opportunity. We laced up our sneakers and went running, skiing and zombie parkouring (really) to uncover the consumer insights that led to the development of the Fuel band. The Nike consumer wasn't concerned with counting calories or steps, they were already active. The Nike consumer wants recognition for their active lifestyles. So we named the new currency of athleticism: Fuel.

Through animated storyboarding, we brought the entire Fuel experience to life. Key design principles that we made fundamental to the Fuel experience were to: make it customizable and dynamic, visualize progress, provide proof of accomplishments, make it shareable, provide guidance, and activate competition and collaboration. Below is an early product render I made – the final product was developed by Nike (+ other design agencies), but I think we definitely had an influence. ;) 

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OXO Twine Dispenser


Product Design

Role: Design Director & Lead Designer, Redscout

OXO Twine Dispenser


Product Design

Role: Design Director & Lead Designer, Redscout

To tidy up the twine-use experience, OXO asked Redscout to create a useful and valuable dispenser. Consumer research and innovative thinking drove us to develop this multi-purpose product.  Since messy hands are commonplace in the kitchen, the dispenser is designed for one-handed use. A non-slip base keeps it in place while a unique spooling mechanism prevents the twine from tangling and readies the strand for the next use. The cover ensures a clean strand every time and easily removes for refilling. Plus, the cutter is removable for easy trimming away from the base.  Whether you’re wrapping a package or trussing a chicken, the OXO Twine Dispenser is the perfect tool for managing kitchen twine. Storing, dispensing and cutting, all in one easy to use product.

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You can buy it here!

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Philips Kitten Scanner


Product Design, Interaction Design, Animation

Role: Designer, Animator, Philips Design

Philips Kitten Scanner


Product Design, Interaction Design, Animation

Role: Designer, Animator, Philips Design

To address the emotionally daunting challenge children endure when faced with a CAT scan experience, we developed a mini CAT scanner (hence the name 'Kitten'!). Children are able to play with it in the waiting room of the hospital and become familiar with the process of a CAT scan on their own scale.

When a child places the toys inside the scanner, RFID sensors trigger the screen to display real 3D CAT scans of the toys that come alive through animation, showing 'foreign objects' inside them.

Exhibited // Launched at Philips Ambient Experience Pavilion, RSNA Medical Fair, Chicago, 2004, Phiips ‘Next Simplicity’ traveling exhibition (Paris, Hong Kong, New York)


Credits // Winner of Red Dot Best of the Best 2009, iF 2009 Product Design, Bronze IDEA Award 2009

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OXO Graters


Product Design

Role: Design Lead, Smart Design

OXO Graters


Product Design

Role: Design Lead, Smart Design

To upgrade the grating line of products, we designed graters for OXO to bring considered features and consistent design language across the OXO family. From news ways to measure, pour and store the cheese to optimal grating surfaces and angles, there was no aspect too cheesy to overlook.  

You can buy them here, here, here, here and here.

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Panasonic Home Phone


Product Design

Role: Lead Designer, Smart Design

Panasonic Home Phone


Product Design

Role: Lead Designer, Smart Design

To create a conceptual range of phones for Panasonic’s  cordless group,  we designed each phone  to live in a specific area of the house (kitchen, home office, bedroom) whilst maintaining a family design language.

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Pyrex Kitchen Tools & Gadgets


Product Design, Interaction Design

Role: Lead Designer, Smart Design

Pyrex Kitchen Tools & Gadgets


Product Design, Interaction Design

Role: Lead Designer, Smart Design

To help usher Pyrex into the gadgets category with their first “gadget” product, I led the design of a new line of kitchen tools and gadgets for Pyrex including a timer plus analogue and digital thermometers.

 

You can buy them here, here and here.

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OXO Mandoline Slicer


Product Design

Role: Lead Designer, Smart Design

OXO Mandoline Slicer


Product Design

Role: Lead Designer, Smart Design

To expand on the success of the table-top Mandolin slicer, I developed new compact hand-held Mandolin and Julianne slicers for OXO. The food guard snaps to the slicers to protect the blade, santoprene grip areas for firm control in the hand and use directly over bowl. The Mandolin has 3 blade positions for varied slice thickness and a lock setting to protect hand during cleaning and storage.

 

You can buy it here.

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Ocean Spray


Brand Creation, Beverage Innovation

Role: Design Director & Industrial Design Lead, Redscout

Ocean Spray


Brand Creation, Beverage Innovation

Role: Design Director & Industrial Design Lead, Redscout

Ocean Spray approached Redscout with a technology in search of a consumer proposition. By extracting all the goodness of cranberries (namely Proanthocyanidins, or PACs for short, a potent antioxidant) they had found a way to leave behind sugar and calories commonly found in juice-based products. We developed PACt, a new water based beverage that helps cleanse and purify better than water alone. From consumer insight, liquid development, naming, bottle design and branding, we led the development of Ocean Spray's biggest product launch of recent years, paving the way for a pipeline of new products that will reinvigorate the juice aisle. 

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Aircraft


Brand Innovation, Product Design

Role: Lead Designer, Redscout

Aircraft


Brand Innovation, Product Design

Role: Lead Designer, Redscout

To bolster an ambitious start-up looking to re-invent air care, we created a new to the world aircare brand from naming to product and packaging design. Going about designing a “better” experience is one thing, but understanding what that experience is – and isn’t – is the cornerstone of strategic design.  Pre-scented sticks are the hero in the versatile holder and can be mixed and matched to customize your fragrance experience.

 

You can learn more and buy it here.

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Westin


Brand Innovation, Interior Design

Role: Lead Designer, Redscout

Westin


Brand Innovation, Interior Design

Role: Lead Designer, Redscout

To rethink how the world of business meets the world of Westin hotels, and how the rapidly changing needs of our business guests could be fulfilled, Redscout created Tangent – an innovative concept that transforms forgotten business centers and boring conference rooms into the multipurpose business spaces of the future.

Today’s hotel business centers are quickly becoming obsolete and no longer meet the needs of today’s guests, yet business travelers are one of Westin’s most important consumers.

Blending cutting edge technology with ergonomic design, Tangent is the perfect space for impromptu meetings, research and problem solving, inspiration, creativity and connection. Come Friday night, it’s designed to transform into a family friendly entertainment space complete with kid-sized furniture video games and activity books for all ages.

Tangent is a brand new concept space for Westin that continues to be rolled out across its properties across North America.

You can visit one here.

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(mostly) Confidential!


Innovation

Role: Design Director, Redscout

(mostly) Confidential!


Innovation

Role: Design Director, Redscout

Sometimes I work so far upstream my work stays confidential for a long time.

To provide a sense, some of the recent challenges that have captivated my attention are:

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New services and digital products for Small Business Owners, as well as reinventing the Gift Card experience.

 

Innovation and brand creation within the rum space.

 

Inventing the Potato Chip 2.0.

 

Brand Architecture and Innovation Pipeline.

 

Developing a new-to-the-world popcorn product from consumer proposition, through to naming and package design.

 

Ice Cream innovation for the diet space.